About Origence

With 30 years at the forefront of fintech innovation, Origence delivers SaaS lending solutions that power credit unions across the United States. Our mission is to enable accessible, competitive lending while strengthening the financial ecosystem for credit unions, their members, and dealer partners.

We operate with a customer-first mindset and a culture of ownership, accountability, and operational excellence. We invest in our people and empower them to innovate, improve, and drive measurable business impact.

About You

You are a self-driven, accountable professional who thrives in a fast-moving environment. You operate with an ownership mindset, are comfortable with ambiguity, and focus on solving business problems through automation, data, and process improvement. You are highly collaborative, detail-oriented, and motivated by measurable impact.

Own the sales and success of credit union lender participation in Origence’s embedded finance channels. This role is the primary driver of credit union enrollment and engagement across FI Connect and CUDL embedded finance channels for auto loans and unsecured home improvement lending. You will sell credit union executives on the value and opportunity of embedded lending, manage the full enrollment lifecycle, and own client success for the first 12 months of each lender’s participation in a new channel. Operate as a full-stack contributor on a small startup team: you will create your own presentations, conduct market research, build success and pipeline reporting, host webcasts, develop feedback processes, and travel extensively for credit union engagements. This role also supports channel source sales and overall team operations as needed

What You’ll Be Doing

Credit Union Lender Sales & Enrollment

• Lead lender sales efforts to recruit credit unions into embedded finance channels, engaging CLOs, CFOs, CEOs, CTOs, CXOs, and lending teams

• Develop and deliver compelling value propositions, presentations, and business cases communicating the opportunity of embedded lending to credit union executives

• Manage the full lender enrollment cycle: prospecting, education, executive engagement, contracting, onboarding, and activation for each embedded finance channel

• Build and maintain a lender prospect pipeline with forecasting and engagement reporting in Salesforce

• Collaborate with Lender Solutions to identify and prioritize credit unions for embedded channel recruitment leveraging existing client relationships and referrals

• Partner with Legal and Contracting on lender program terms, participation agreements, and channel-specific enrollment documents

• Lead lender sales efforts to recruit credit unions into embedded finance channels, engaging CLOs, CFOs, CEOs, CTOs, CXOs, and lending teams

Lender Analysis & Channel-Lender Matching

• Analyze credit union financial profiles, lending portfolios, and strategic priorities to identify and match the right lenders with the right embedded finance channels

• Assess credit union lending capacity, risk appetite, rate competitiveness, geographic footprint, and membership growth objectives to determine channel fit and participation readiness

• Develop lender segmentation models to prioritize recruitment efforts based on asset size, lending volume, indirect lending experience, and strategic alignment with specific channel types

• Build business cases for credit union executives demonstrating the financial opportunity of embedded channel participation including projected volume, yield, member acquisition, and portfolio diversification benefits

• Analyze participating lender performance data across channels to identify best practices, optimization opportunities, and lender success benchmarks

• Create lender analysis reports and presentations for internal strategy discussions and executive reporting

Client Success & Performance Management

• Own the credit union client success relationship for the first 12 months of each embedded channel enrollment, ensuring lenders achieve performance targets and expectations

• Develop and manage client success reporting including loan volume, approval rates, conversion metrics, funding performance, and lender satisfaction

• Analyze lender performance data to proactively identify underperformance, recommend optimization strategies (rates, programs, underwriting, buy-box adjustments), and drive continuous improvement

• Create and manage structured feedback processes between participating credit unions and Origence Product/FI Connect/CUDL teams to drive continuous improvement

• Execute structured hand-off of mature lender relationships to Lender Solutions team after the initial 12-month success period, supported by the assigned account representative

• Coordinate with FI Connect and CUDL teams on channel launch readiness from the lender side, ensuring lending capacity and lender activation ahead of channel go-live

Market Education & Industry Engagement

• Educate the credit union market on the evolution of indirect lending — from traditional dealer channels to embedded online and direct-to-consumer models

• Host webcasts, webinars, and presentations for credit union audiences on new channel opportunities, embedded lending trends, and participation benefits

• Develop content and materials for credit union league presentations, industry conferences, and executive briefings

• Build relationships with credit union leagues, trade associations, and industry organizations to amplify embedded finance messaging and lender recruitment

Channel Source Support & Team Operations

• Support channel source sales efforts as needed — provide lender network data, participation commitments, lending capacity analysis, and lender readiness assessments to prospective channel partners

• Create presentations, one-pagers, business models, and enrollment materials for credit union audiences

• Build and maintain lender pipeline reporting, client success dashboards, and performance analytics for the division

• Contribute to development of team processes, feedback loops, and operating rhythms as part of a startup-style team where everyone does everything

• Travel for credit union executive engagements, lender on-site visits, industry events, and quarterly corporate office visits

Startup Team Expectations

• Operate as a full-stack team member: create your own presentations, conduct research, build reports, manage enrollment pipelines, and run client success reviews end-to-end

• Be deeply proficient in consumer auto lending, credit union lending operations, indirect lending models, and the credit union executive decision-making process

• Understand lending technology, software integrations, and how Origence platforms (CUDL, FI Connect, LOS) enable embedded finance channels

• Host prospect and client webcasts to educate credit unions on embedded lending opportunities and program updates

• Collaborate daily with cross-functional teams — this role is the connective tissue between embedded channels and the credit union lenders who power them

The Ideal Candidate

Education:

• Bachelor’s degree in Business, Finance, Marketing, or related field required; MBA or advanced degree preferred.

Experience:

• 8–15 years in credit union lending, indirect lending sales, lender relationship management, or financial services business development.
• 3–5 years engaging credit union C-suite executives.
• Experience selling new programs or channels to credit union lenders in ambiguous, early-stage environments.
• Deep expertise in credit union lending operations, indirect auto lending, and the credit union executive landscape
• Strong understanding of credit union financials, lending metrics, and lending performance — ability to analyze and discuss portfolio yield, net interest margin, approval rates, funding ratios, concentration risk, and delinquency trends with CLOs and CFOs
• Working knowledge of auto dealer and auto retailer finance processes including F&I workflows, indirect lending mechanics, and online auto retailing processes — ability to explain how embedded channels differ from traditional dealer indirect lending
• Proven business negotiation skills — ability to negotiate lender participation terms, program agreements, and enrollment structures with credit union executives and legal teams
• Exceptional relationship-building and consultative sales skills with ability to engage CLOs, CFOs, CEOs, and board members
• Strong understanding of lending technology, embedded finance models, and how credit union financing integrates into online and direct-to-consumer channels
• Ability to create compelling presentations, business cases, and client success reporting independently
• Strong analytical skills with ability to analyze credit union financial data, lending portfolios, and channel performance metrics to build business cases and inform lender-channel matching decisions
• Self-starter who thrives in ambiguity and can build enrollment processes and success frameworks from scratch
• Proficiency with Salesforce, Excel/Google Sheets, reporting/analytics platforms, and presentation tools
• Outstanding written and verbal communication skills including webcast facilitation and executive briefings
• Familiarity with AI tools such as Claude, CoPilot, or ChatGPT for research and productivity

Tools & Technology

• Proficiency with Salesforce CRM, Microsoft Office / Google Workspace, presentation tools, and reporting/analytics platforms. Familiarity with AI tools such as Claude, CoPilot, or ChatGPT. Working knowledge of Origence platforms (CUDL, FI Connect, LOS) preferred.

Preferred Qualifications

• 10+ years in credit union lending, CUSO operations, or indirect lending sales
• Existing relationships with credit union C-suite executives, leagues, and industry organizations
• Experience with CUDL, FI Connect, or Origence lending platforms
• Knowledge of home improvement lending and unsecured consumer lending channels
• CCUE, CCE, or equivalent credit union industry certifications

Why you should apply:

• Flexible Working Environment
• Paid Time Off
• 401k (8% match)
• College Tuition Benefits/ Tuition Reimbursement
• Good Benefits options
• Company Culture! Cultural and Holiday celebrations, Theme days like Star Wars Day & Bring your Kids to Work Day, Monthly Townhalls and Quarterly Company Meetings that ensure awareness, inclusion, and transparency.

The starting salary range for this full-time position in Irvine, CA is $125000 - $150000 per year. This base pay will take into consideration internal equity, candidate’s geographic region, job-related knowledge and experience among other factors. Origence maintains a highly competitive compensation program. Under company guidelines, this position is eligible for an annual bonus to provide an incentive to achieve targeted goals. Bonuses are awarded at company’s discretion on an individual basis.

Origence is an equal opportunity employer. All recruitment, hiring, training, compensation, benefits, discipline, and other terms and conditions of employment will be based upon an individuals’ qualifications regardless of race, religion, color, sex, gender identity, sexual orientation, national origin, ancestry, military service, marital status, pregnancy, age, protected medical condition, genetic information, disability or any other category protected by federal, state or local law.